Figure 1
Search Engine Traffic Pre-SEO Situation Report Discount Models was in a very interesting situation before Thrasher Search Secrets began its SEO campaign. It had a decent amount of traffic, but it was all from direct traffic. There was nearly zero traffic from inbound site referral links and search engine natural search. This was indicative of a site that was ready to explode, and in fact, it is in the process of doing just that. With a lot of direct traffic from model shows and thousands of pages already in Google, this site was poised for greatness.
SEO Situation Report Step one was to modernize the site a little with some type of header and footer system so that meta tags, titles and descriptions could be updated more easily across the large site to begin the search engine optimization process. Titles, meta descriptions and keywords were researched and updated across the site using the headers. We also used the headers to easily add Google Analytics so that we could measure the SEO effectiveness. The site was linked to from our sister sites, directory sites and a Pay Per Click campaign to increase search engine exposure with the new meta tags.
Post-SEO Situation Report The footers are being updated/added within the next few weeks to increase the cross linking and a site map will be added, but even without these necessary steps we have already seen very measurable and highly invigorating results.
Post-SEO Results Metrics - 3,000% Increase in SE traffic
- 2,000% Increase in Referral Traffic
- 400% Increase in Google PageRank
- Links from DMOZ.
- 50% Increase in incoming referral links
- 21% Increase in Overall Traffic to 30,000 Page-Views per month.
- 20% Increase in Sales
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